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Continuing the topic of my previous post (advertising), there is an interesting selection of Absolut Vodka posters at this site, with a little history of the Absolut brand for introduction. It goes to prove that anything can be made to look nice and sold, even if it tastes awful.

So, Absolut had the product, design and were ready to go, but needed to market their vodka. They turned to ad company TBWA and created one of the most successful, and longest running, campaigns. The idea came to South African art director Geoff Hayes while in the tub. It very simply featured the distinct Absolut bottle in the center with the title “ABSOLUT ____”, which could be filled in to meet whatever direction the company was looking for.

(click to zoom)

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